top of page
project
Traditionally new
On disrupting a traditional filed as a creative
director in a whisky start-up.
I was lucky enough to be able to join VERSTIILL in its relatively humble beginnings. Growing with the company I got to experience a little bit of everything in a growing scale of difficulties/challenges.
The company’s founders found a way to drastically shorten whiskey manufacturing time from years to weeks, A promising starting point, but like with any other startup- nothing comes easy,
The company's business model was fairly complex with intentions to create its own brands, provide white label products (with design services) to other spirit and liquor companies and also license its technology for other companies.
bottom of page